Straight talk on marketing, strategy and what actually works for Austin businesses - written by the team doing the work, not a content mill.

November 2, 2026 · 7 min read
Posting frequency by platform from studies of millions of posts, why consistency beats volume, and a cadence a small business can keep.

October 26, 2026 · 7 min read
Where contractor leads come from, what a trades lead really costs, why most contractor ad budgets leak, and the four numbers worth tracking.
October 19, 2026 · 8 min read
Google's three ranking factors, why distance can't be faked, and the profile, review, citation and on-site work that actually moves the pack.

October 12, 2026 · 8 min read
What to complete, the photo and name rules straight from Google, and the mistakes that get profiles suspended.

October 5, 2026 · 6 min read
A simple system for asking: who asks, when, and in what words - plus how to make it frictionless, handle bad reviews, and stay inside Google's rules.

September 29, 2026 · 7 min read
Typically 4 to 6 months for early signals and 6 to 12 for real results. What's happening in that time, what speeds it up, and how to tell it's working.

September 21, 2026 · 7 min read
The realistic monthly and daily range, the math from your lead goals, the minimum budget that works, and where small-business spend leaks.

September 15, 2026 · 7 min read
What each channel costs, how fast each works, which fits which business, and why the zero-click shift changed the math for both.

August 21, 2026 · 5 min read
What to define before you take a call, how to weigh local against national, the red flags, and the 7 questions to ask before you sign.

August 17, 2026 · 14 min read
Real 2026 price ranges for SEO, PPC, web, content and social - plus what moves your number up or down, and what cheap actually buys.
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