B2B campaigns targeted by role, company and industry - built for qualified pipeline rather than cheap clicks.
LinkedIn is the only major platform where people voluntarily keep their job title, employer, industry and seniority up to date. For B2B that is extraordinarily useful - you can put a message specifically in front of the operations directors at mid-sized manufacturers, and nobody else.
Clicks on LinkedIn cost noticeably more than on other platforms, which puts a lot of businesses off. That comparison is misleading. If one contract is worth tens of thousands, a more expensive click that reaches an actual buyer is far better value than cheap traffic that never had authority to purchase.
The mistake most advertisers make is pitching immediately. Business buying decisions involve several people and long timelines, so campaigns that lead with value - a useful guide, a genuine insight - and follow up with retargeting consistently outperform an immediate demo request.
We build your target list by job title, seniority, company size, industry and account, so budget only reaches people who could actually buy or influence a purchase.
We shape the offer to the stage of the relationship - useful content for cold audiences, direct conversion offers for people already engaged - and write copy that speaks to their business problem.
We set up the right formats, including lead gen forms that remove friction by pre-filling from LinkedIn profiles, and connect them to your CRM so leads land where your team works.
We track cost per qualified lead rather than cost per click, exclude audiences that do not convert, and refine targeting and creative as the data comes in.
You are paying for precision. The right measure is cost per qualified lead and eventual deal value, not cost per click - and on that basis LinkedIn often outperforms cheaper channels for B2B.
Usually value-led offers for cold audiences and direct offers for retargeting. Single image ads and document ads perform well, and lead gen forms typically convert better than sending people to a landing page.
Yes. We can run account-based campaigns against a list of target companies, which works well alongside an outbound sales effort.
Tell us what you're working on and we'll come back with a straight answer on whether we can help.
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Digital Marketing Studio